Website Redesign Grant by the
Taproot Foundation, California
Hired as Pro Bono Creative Consultant
Original Diavolo website – Initial discussion points
1 Donation CTA missing
2 Unclear path for new and returning visitors
Repeated user needs: Clear user access to class schedules, tours, event booking, educational registration, and donation options for different user types.
Repeated user need results: Increase performance imagery, appear dark and mysterious, feel awestruck, excited about imagery and information