Redesigning Diavolo 

Diavolo is a non-for-profit dance company in the Los Angeles area providing dance performances across the world, and training and education programs in California.

Website Redesign Grant by the
Taproot Foundation, California

Hired as Pro Bono Creative Consultant

Wires initial thoughts 1

Original Diavolo website – Initial discussion points
1 Donation CTA missing
2 Unclear path for new and returning visitors

Redesign Objectives
(1) UX redesign towards patrons and booking-agents.

Repeated user needs: Clear user access to class schedules, tours, event booking, educational registration, and donation options for different user types.

(2) Better communicate the Diavolo brand and mission.

Repeated user need results: Increase performance imagery, appear dark and mysterious, feel awestruck, excited about imagery and information


Through its redesign, the Diavolo website is now able to improve its relations with its donors and community members by showcasing their performances and programs properly, providing easy access to their visitors, and positioning itself as Los Angeles' Dance Company.