Concepting Threads

 Threads app - San Francisco, CA

Threads follows one clear purpose. To help fashion bloggers market their fashion style easily within a simple interface. They can create collections for any occasion, have a faster workflow and earn revenue through shoppable items.

Threads is new in the market of fashion oriented apps. The user experience is fairly simple and easy to learn. The accuracy of photography and shoppable items within each collection is a hit or miss. A hashmark system has yet to be implemented. It would be interesting to search fashion by location and discover what else is out there besides the trendy stuff or the pre-built collections. Video has yet to be implemented and it should considered for upcoming versions. Selling a dress with video makes more sense than through a static photograph. See mockups below for a potential tag system. 

How I served the Threads team

Joined team to provide creative and conceptual ideation services during product discovery

Assisted in finding and framing need for product, how it works, the value to the user and the value to the board members and stakeholders

As a key point of contact, managed and supported all critical presentations for board members and stakeholders.

Created marketing, and prototyping assets and tools

Consistently directed team for the highest level in execution of deliverables

Co-created concepts and features and developed wireframe examples based on insights from interviews and research

Recommended all known competitors and products for deep-dive analysis

Co-created Hi-def mockups for prototyping and assisted in art direction guidance

A community for authentic
fashion bloggers to give
their take on style, collaborate,
and be rewarded.


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Our team used Photoshop, Illustrator, InDesign, InVision and a variety of know-hows for fast asset generation. Got questions about other tools I use? If you have comments about the work or working together, Let's chat!